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Former Shatta Wale manager Bulldog detailed why Ghanaians usually need support for their music on major streaming platforms. According to the artist manager, Ghanaians don't stream music because of high data costs and poor internet connectivity.
In an interview on TV3 with Berla Mundi, he argues that Ghanaians naturally support their artists but are hampered by the challenges of pricey data bundles and poor internet, posing significant barriers to developing music streaming for local musicians.
Bulldog added that most music streams for Ghanaian artists come from the diaspora and not from the country.
"Let's talk about the matters, and these are facts. Check your streams, and you'll know all is from outside. If you check, the reason why we don't stream our music is because data is expensive. If the artistes are genuine with their analytics, they will tell you that most of their streams are from outside, Ghanaians living in the diaspora."
"Out there, let's say in the other regions, if they are relaxing and want to stream music, the thing will not even stream, and you'll see nor kpa, your 10 cedis worth of data is gone. Who will try that thing?"